THE INFLUENCE OF BIG DATA ANALYTICS ON INFORMATION SYSTEMS
Abstract: This study aimed to investigate the influence of big data analytics on information systems within organizations. The objectives were to analyze how big data analytics improve data-driven decision-making, enhance predictive analytics capabilities, and facilitate business intelligence insights. A survey research design was chosen to gather quantitative data from a sample of 280 respondents, selected using the Taro Yamane formula to ensure representation across sectors heavily reliant on data analytics. The study focused on a case study of a telecommunications company in Enugu, known for its advanced use of big data for customer segmentation and network optimization. Conducted in Enugu, the reliability coefficient score was determined to be 0.90, indicating strong internal consistency in survey responses. The findings revealed that big data analytics significantly enhance information systems by enabling real-time insights, improving operational efficiency, and supporting strategic decision-making processes. The study recommends that organizations invest in big data infrastructure, leverage analytics tools for actionable insights, and foster a data-driven culture to capitalize on opportunities for growth and innovation.
ABSTRACT
The research proffers an analytical and theoretical framework of functional accounting education curr...
Abstract: Industry simulations are increasingly employed to bridge the gap between classroo...
ABSTRACT
This study analyses the effect of customer relationship management on organizational performan...
Abstract: AN ASSESSMENT OF ENVIRONMENTAL COST ACCOUNTING AND GREEN INITIATIVES IN NIGERIA'S MANUFACTURING SECTOR
This research assess...
ABSTRACT
Christianity as a religion has affected all spheres of life among the people of Nigeria...
ABSTTRACT
The main focus of the study is to examine criminology and criminal justice in Nigeria using A...
BACKGROUND OF THE STUDY
In December 2019, the global population will be awoken to an outbreak of a dise...
ABSTRACT This study examined the relationship between foreign aid and economic development in sub Saharan Africa. The study seeks to examine the ro...
THE ROLE OF GOVERNMENTAL ACCOUNTANTS IN COST MANAGEMENT: This study aims to (i) evaluate the role of governmental accountants in managing costs, (i...
ABSTRACT
Acetaminophen or paracetamol is an analgesic and anti-pyretic agent widely used for treatment of headaches, minor pains and in c...